I’m in love with the way this website does sectional targeting. You start off with sort of a splash page (we can discuss that later) then get siphoned off into a couple different directions depending on your food choices. Then there’s a solid landing page for each one that keeps you interested with it’s content and interaction design. Solid work here for 12 Dishes.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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