Good looking simple layout with cool background imagery and a static nav on the left. While this type of site layout has become sort of formulaic lately, this one does stand out to me visually. Maybe it’s the colors or simple interactions, but it sticks.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
Wow! I really like this layout. One of my favorites now. =D