I love the subtle yet very deliberate details in this design. It’s subtle in that the colors and layout details fade back, nothing is really screaming at you, except the imagery which really sticks out. The details are all really nice and the type matches up in a way that feels smooth. I think some of it gets hard to read in places where the font is rather small and/or gray, but overall it’s a well done website.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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