Vitali & Co. is an independent art direction and design atelier based in Zurich. The website is built around a restrained Swiss editorial system: oversized typography, generous white space, asymmetric grids, quiet motion and image-led layouts. The design reflects the studio’s work across branding, catalogues, print, campaigns, packaging and exhibition communication, with a strong emphasis on clarity, physical production and visual consistency.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.



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