Fun design. It’s minimal yet has a layer of ‘crazy’ on top of it. The type is fun and fitting and the nav is consistent yet not at the same time.
ToyFight
ToyFight is a playful design studio from the UK helping businesses and organisations create unmistakably original brands and digital experiences.
Fun design. It’s minimal yet has a layer of ‘crazy’ on top of it. The type is fun and fitting and the nav is consistent yet not at the same time.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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