A bold web page that celebrates a new season of free live interviews by Future London Academy — Chief Design Officer Series where Chief Design Officers of the most forward-thinking businesses share their perspective on how to get to the CDO position, the skills needed to succeed in this role and the common mistakes designers make when they reach the C-level. Guests include Chief Design Officer at citizenM Hotels and Cisco.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.



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