Very cool interactions. Well, it kinda has to have it, yeah? Lolz. Seriously though this is a fun one to scroll down the page on. Check it out.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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