There is some rather interesting interaction/animation on this site. I like the way the elements load up the first time you visit. It can be a bit slow to react to you as you make your way through it, which I could see may lead to some confusion on the user’s part. Overall though it’s a really well done experience and I like it quite a bit.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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