Excellent story-driven intro to the Make Your Money Matter site – a “brochure” site for using credit unions over banks. The flat illustrations are great as you scroll through the intro – and the final resting part of the site is very smartly done from a marketing / interaction perspective.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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