Whenever we hit the road to put on a conference (like ConvergeSE / BDConf / FrontEndDesign Conf / or Grok – shameless plugs…) you can guarantee that around 6am on the first leg of the trip, we’ll stop at a Cracker Barrel. After being in many, many Cracker Barrels – I can tell you that the website almost exactly feels like the perfect link to the brick and mortar (and wood) store. Wood paneling, tan/yellow menus, chalkboards, and tons of gravy and biscuits – great match. Was very happy to see a decent mobile version and location tracking – since I’ll bet the majority of CB’s traffic comes from there now. Ok Gene – let’s go get some brekkie now!
Sign-Up: Enhancing Conversions through good UX
Optimize your website’s sign-up process by focusing on clarity, ease, and user mindset. Clearly explain the purpose, benefits, and steps, and use social proof to build trust and drive conversions.
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