There are some really intricate interactions at play on this site. I like the little toggle areas where you can view multiple types of content in the spot on the page, as well as the side scrolling section. It plays into the target audience a bit too I believe. The website is also gorgeous visually.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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