There is so much going on with the Fixed Group website that it just makes me smile. It’s a fairly simple look and feel but all the interaction and nav design leaves you really blown away. I really dig the main nav interactions a great deal. The colors and dark/muted elements give it a moody feel but it’s overlaid with some fun copy and photography.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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