Crazy and cool… I get in trouble at family gatherings for doing bug eyes with raised eyebrows for, well, every picture. AWE’s site uses that look, figuratively (as well as literally), to pull off a slick and slightly irreverent site to sell cool hipster glasses. The bit’s of animation when you click on the glasses themselves, give a great transition buffer image, over the normal swirling circle pattern that I watch on my iPhone daily. (and what is Harry Potter doing on this site without round frames?)
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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