A good use of white (blue) space, in order to highlight what matters (on the site, and in life). I like the liquid background, that continues to enforce the theme of providing clean water for children. The “See how people are taking action to help children now” helps put some things into perspective too.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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