A good use of white (blue) space, in order to highlight what matters (on the site, and in life). I like the liquid background, that continues to enforce the theme of providing clean water for children. The “See how people are taking action to help children now” helps put some things into perspective too.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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