Pretty clever use of loading animation effects as you scroll down this site for the first time. It helps take what is a pretty hard edged and clean design and give it some life. This kind of interactive feel is what gives stuff depth sometimes – you can take it too far – but this site uses just the right amount.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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