Pretty clever use of loading animation effects as you scroll down this site for the first time. It helps take what is a pretty hard edged and clean design and give it some life. This kind of interactive feel is what gives stuff depth sometimes – you can take it too far – but this site uses just the right amount.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
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