Pretty clever use of loading animation effects as you scroll down this site for the first time. It helps take what is a pretty hard edged and clean design and give it some life. This kind of interactive feel is what gives stuff depth sometimes – you can take it too far – but this site uses just the right amount.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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