Pretty clever use of loading animation effects as you scroll down this site for the first time. It helps take what is a pretty hard edged and clean design and give it some life. This kind of interactive feel is what gives stuff depth sometimes – you can take it too far – but this site uses just the right amount.
Understanding Mental Models for Better Web Design Practices
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
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