Really a nicely done website, very thorough. I love the ‘eater egg’ type rollovers. The footer is fun and unexpected. Check out the subpages that have a breadcrumb navigation too.
We reviewed this website in Episode 8 of the unmatchedstyle video podcast.
Really a nicely done website, very thorough. I love the ‘eater egg’ type rollovers. The footer is fun and unexpected. Check out the subpages that have a breadcrumb navigation too.
We reviewed this website in Episode 8 of the unmatchedstyle video podcast.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
Love this site! The design is excellent, and content provided is useful.
Like you, my only criticism is that I wasn’t sure of what this company did at first — so I think the home page copy should be re-considered for clarity of message.