I really like this new pattern that’s emerging where the main nav changes slightly once you move past the initial page load. I do also dig the interactions placed with each of the main images on the home page too, very smart use of animations.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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