The diagonals really make this website dynamic visually. The flat shapes of color laid on top of the textured background image also adds to the visual interest to keep you looking. I find the colors a bit muted personally but it still works tone wise when you read the copy.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
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