Just a beautiful design, simple as that. I love the big bold image of the wheat and the large WHEAT set on top of it. Subtle yet not at all. The rest of the site is a display of restraint by the designer, which shows maturity to me. Love it.
Understanding Mental Models for Better Web Design Practices
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
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