I like the mix of the illustrated parts and the clean design approach. It’s those subtle differences that make the details really stand out. Like the icons on the home page for their services. I particularly enjoyed the “team” page, I love how each person has a sketch that mouses over to their photo, it’s been done before yes, but those little sketches are just nice.
I like the mix of the illustrated parts and the clean design approach. It’s those subtle differences that make the details really stand out. Like the icons on the home page for their services. I particularly enjoyed the “team” page, I love how each person has a sketch that mouses over to their photo, it’s been done before yes, but those little sketches are just nice.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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