I like the sketchiness to the background imagery. The overall experience of this site is fairly non-linear, in that each page or section has some different look & feel details here and there. That keeps it fairly interesting. It’s also one of the few times i’ve come across a hybrid site with flash and HTML5 stuff in it at the same time lately. Pretty interesting.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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