Apple’s home page from last night. Fitting tribute. They really got it right with their tribute.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





Except the http://www.apple.com/stevejobs/ with text as an image.
I think you’re missing the point…