This site has a perfect balance of clean, minimal and tight structure with hand-drawn, friendly elements. Overall, the layout is perfectly spaced, the type is excellent and it’s just a very inviting site, especially when you get to the blog. What’s interesting is that this is an agency that decides to put almost all of their emphasis on their people, as opposed to their work. If you want to see their portfolio, you have to make contact with them. I really don’t know whether this is a successful strategy or not, but their blog is full of interesting and informative articles, so putting that out front can’t be all bad.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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