Super awesome visual explosion here. I love the parallax looking vertical scroll setup, the sections on the home page well defined and visually engaging. It’s a pretty smooth experience. The sub pages also look really nice and aren’t overshadowed by the home page. One caveat is that I’m not sure I still understand what this company does, even after going through the entire website. It’s likely i’m totally not who they’re targeting at all, but that type of issue can easily be fixed with a few words that clarify things for the layman. Overall the site is pretty awesome to click around on.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.





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