I particularly like this site design because it’s structure over schmutz. It has this nice clean layout using a good simple grid then has a nice touch of grime and texture on top of the structure. It’s almost systematic in that approach and I really like that.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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