The Nordic Ruby Conference is back with an updated website this year. I love the design, responsive and also has a bit of interactive animated worked in. Lovely color palette and overall organization. I do think that the home page loses hierarchy on the content as you scroll down the page, everything feels the same weight and tone, it’s clear and easy to read which is like 75% there. Overall though the site is a beauty.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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