Neat looking product but also neat looking website. I like the main featured image there on the home page, with the magnified image spots. That’s a pretty cool interactive surprise. The site has a lot of nice little details and is very clean and professional. The branding (logo mark) isn’t as strong as it could be for a product like this but if the product is badass it won’t matter, right? Downloading the trial now…
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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