A nice simple looking website design that relies quite heavily on its typography for the layout. I dig it. Clear call to action with the green button in the middle of the page (though that shape doesn’t communicate ‘click me’ instantly). I love the logo type in the header and footer. Love coming across designs like this one that are all type driven and refrain from going overboard with interactions.
A nice simple looking website design that relies quite heavily on its typography for the layout. I dig it. Clear call to action with the green button in the middle of the page (though that shape doesn’t communicate ‘click me’ instantly). I love the logo type in the header and footer. Love coming across designs like this one that are all type driven and refrain from going overboard with interactions.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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