I like the purposefully loud color palette. The designer is playing with the color vibration issue but in a fun way I think. The large strong type also supports this. I also really dig the big background images as well.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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