All in all this is a pretty simple website. There’s not a ton of visual “effects” or color, but what’s here is placed very well. Now there are some elements that are graphics that I think could or should have been live text, using some alternate text technique but it doesn’t effect the user’s experience with the site any. Giovanni said the head was a bit creepy, I agree to an extent, I’m not sure, I think it’s just a bit large. But then again it’s really fun that it bounces as you click on the main navigation links. All in all pretty good looking website.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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