This episode features Kristina Halvorson (@halvorson) and is hosted by Christopher Schmitt and Ari Stiles.
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Kristina lives in St. Paul, Minnesota with her two young children, whom she often quotes on Twitter. She is the founder and CEO of Brain Traffic, a world-renowned content strategy consultancy.
She’s also the author of Content Strategy for the Web (2009)– recently out in its 2nd Edition, and is the founder of “Confab: The Content Strategy Conference”. Kristina is widely recognized as the industry’s leading advocate for content strategy. In 2009, she curated the first Content Strategy Consortium to facilitate a national dialogue about this emerging discipline.
Today, Kristina speaks regularly to audiences around the world and is well known for her energetic, often humorous talks.