Love these colors, and the icons across the site are nice. The home page is very scannable and easily readable. The content is organized clearly as well. I really like the image of the astronot but I can’t place the context on why it’s there from the content on the page, I get the “embark” and the logo but it might be too vague for your average visitor to get. Overall though, I like the explanation of that section as to what you’re going to get from the service. Good explanative copy will always win for you!


Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.