Pretty standard layout here but it has enough little bells and whistles to keep it feeling quite fresh. I love the slight squeeze that the main nav across the top does as you scroll down. It’s enough to make you notice it and follow it. The rest of the layout down the home page is dynamic with the image and the blocks of copy next to each one.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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