Really awesome effect with the single page scrolling design, the way the ‘XRD’ scrolls between the other versions of it to make that kind of vertical parallax effect/animation is pretty sweet. When you click a nav element or scroll the page for the first time, there’s actually a little bit of an ‘ahhhh’ effect and that’s just cool. Overall the rest of the site’s experience is pretty straight forward and with the black background design it feels very clean and classic in a design sense. Overall I dig the site a great deal because of it’s initial experience and that may just be one of the most important things.


Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of unmatchedstyle.com, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.