Cool looking site, I love the color choices here. The colors really stand out to me as being something you don’t see all the time. Nice illustrative work here too, the candy imagery and the floury looking pieces really help to add to that unique vibe of the site. It’s a great cause too!
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
You can watch the movie that this site is promoting over on http://www.thedoorpost.com/ and if you like what they’re doing, maybe even vote.