A submission by staak.co.uk here’s what they had to say:

In an awesome collaboration between Electronic Arts and the ever popular extreme sports wear label etnies, Staak was commissioned to design and develop an online solution to drive sales and user awareness of EA’s new release ‘Skate 2’ and the ‘Skate 2 RVM’ shoe made by etnies.

This is a pretty good example of design making heavy use of imagery/pictures and doing a pretty decent job. It looks fairly busy at first but you begin to sort it out as you explore.