Outwardly a simple design, but make your way through it and you’ll find a host of nice details. I love the background image, it subtlety helps guide your eye around from the header into the content of the page(s). I also like how the portfolio grid stays on each page. Nice polar bear too!
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
0 Comments