Submitted by: Marjorie Lapointe-Aubert (@quincaillerie)
Role: Designer

Quincaillerie sucrée (literally “Sweet Hardware”, in French), is an online cupcake decorating kit boutique that is all about the fun of baking at home. Each decorating kit is handmade and designed in Quebec City.

I am a Web designer, amateur baker and entrepreneur and I designed the Website as well as the cupcakes and art directed the photoshoot. I wanted the brand to look homemade and the Website to be as clean and usable as possible. The color palette and patterns (which are made using scans of actual potato stamps) will change according to seasons or holidays. You can now see it all dressed up for Halloween.

Nice simple layout that’s backed up with some details that make it engaging. Like the zoom in on the product images on the main list view and I really love the little shopping “basket” icon. The product detail pages are really well organized and easy to take in.


Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of unmatchedstyle.com, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.