Children’s clothing company by Kris and the ever talented Bob Galmarini (@bgalmar). It’s a beautiful design, really sells the handmade craft aspect of the products well. That’s important, to effectively communicate what it is you do as well as look great, visually and viscerally with your design. This site does that very well and very simply which is also hard to do. Great illustration work here and there to complete the website design. Great great stuff!
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.




Thanks Guys! Ya’ll are too kind. It is a fun project to work on.
Keep up the good work over there.