Jupiter Woodsman is a small design studio in Portland. I really like what they had to say about themselves in their background section

Since our methodology for design requires a lot of research and discovery, we tried to make the site an open book. We explain details about projects, processes and all the inner workings of Jupiter Woodsman.

This is refreshing and reassuring when companies are confident enough in their work and how they work to just put it all out there. And from a design standpoint, the site has a really nice feel to it. I dig the small, almost microscopic patterns behind the logo and above the ‘Meat and Potatoes’.

There is one major stumbling block for me however, and it has to do with the opening copy. I tried to read it, and for the life of me I couldn’t really get what it meant and I wanted it to just be clear and to the point but it just stopped me in my tracks. “Use design not just to promote your small business, but to offer an experience to your customers.” I think it’s probably best to avoid negatives in statements like this. The word ‘not’, even though it’s serving the same purpose as something like ‘in addition to’, makes the line awkward and hard to scan. Above all, be positive. And secondly, the sentence says nothing about what they do. So I can offer an experience to my customers with design? Well I guess I can go find somebody to do that. Gosh, I know this seems nitpicky to dwell on this, but if you’re going to have the most prominent element on your home page be a sentence, it better be a damn good sentence.

And it’s a shame because they do such great work! I love their illustration style, they have a nice blog and really seem like a fun little company. And otherwise the site is really nice. It has a nice hierarchy and it’s easy to navigate around. So all in all it’s a good site, really…


Jay Barry

I design and code things for the internet. Aside from writing and reviewing here on UnmatchedStyle, I play drums in a band called Lunch Money.