Pretty crazy interactions and details across this site. like the little ink dropper to change the overall color scheme of the site. It’s largely driven by the javascript that gives it life but it’s fun nonetheless to click around in and see all the work they’ve put into each link and rollover. Reminds me a lot of a flash website just done up in jQuery – but take it on face value and check out the UX of the thing.
Pretty crazy interactions and details across this site. like the little ink dropper to change the overall color scheme of the site. It’s largely driven by the javascript that gives it life but it’s fun nonetheless to click around in and see all the work they’ve put into each link and rollover. Reminds me a lot of a flash website just done up in jQuery – but take it on face value and check out the UX of the thing.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
Is this a wp theme?