This design sports some huge background images that the main body copy and content area elements are laid on top of. This is a cool effect on most of the main pages of this site, but I think it gets a bit distracting on the more interior pages, specifically those that begin to have interaction on them or lots of content. Overall though, this site has some really well done typography and photography, it’s really deep with content and helpful info. Great site.


Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.

  • I only have one comment, and that’s on the background. The shadow of the cow implicates that the sun is from behind the viewer, while the shadows from the chimney’s on the barn implicate that the sun comes from the right back. I dont know if someone has seen it just like I did, but it’s just a small flaw in the overal design 😛

  • You’re assuming this photo was taken on earth.

  • no, on my home planet we have 2 suns! 😀