Elliot Jay Stocks

Minimal design approach on Elliot Jay Stocks website redesign. I like the intellectual approach to keeping the design focused around the content. In his post on the redesign Elliot says:

When we focus on measure, we are of course focussing on the pleasure of the reading experience (which, in turn, feeds the pleasure of the writing experience) and that is exactly why this design is so minimal: there’s almost nothing to it beyond the actual article — and why should there be? This version represents the culmination of my move away from unnecessary design fluff.

I really respect this approach. Putting the content before the visual design. Something we struggle with here on the UMS design all the time.

Author

Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of unmatchedstyle.com, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.