I like the modular-ness of this design. I also kind of like the extreme hierarchy in the text in each box, everything is so big and loud color begins to really drive your eye around the page. The copy almost starts to act as what drives you to scan. I love the background too, and how it supports the blocks of copy with it’s shapes and forms. That said, I’d love to see more subtle hierarchy in the copy blocks, specifically have the headline fonts be bolder than the body font, or switch them around – that may do the trick.


Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.