I find this design to be kind of interesting in that it’s pretty much a standard type layout but all the little elements that get blocked in with non-typical shapes. There’s some good detail work across the site and just looks finished. It’s also pretty corporate but doesn’t retain all the standard corporate trappings you come to expect in a website for something like this.
I find this design to be kind of interesting in that it’s pretty much a standard type layout but all the little elements that get blocked in with non-typical shapes. There’s some good detail work across the site and just looks finished. It’s also pretty corporate but doesn’t retain all the standard corporate trappings you come to expect in a website for something like this.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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