Very cool first podcast with Kevin Rose founder of Digg and Tim Ferriss of the 4 hour work week book. http://vimeo.com/3934635 #ums
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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