I love minimal and clean design. This site pushes it to the limit. It’s doing everything right on that side of the house. I do think it falls short a little with the nav items being set in white text, they can get lost based on the background images. However overall it does it’s job and does it well in terms of being a tool to show off the company’s work in a good light.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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