Every now and then Weightshift will rework their website. I’m in love with this version for sure – not that the past dozen were not good by any stretch. I love simplicity and the way this site has traveled down that path over the years is a work of art. Luuurrve this site.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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