Wealthsimple doesn’t look like any other financial website i’ve seen before. Ditching the status quo corporate colors for a softer more non-traditional vibe they really get it right. Playing up the personalization feel to the tee. I love the typography on this site the most!
Bold Minimalism Isn’t New, It’s Just Louder This Time
Bold minimalism is trending again, but it’s nothing new. Explore why this confident, clean design style is resurging, and how it’s rooted in decades of visual clarity and typographic strength.
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